HUIDU Group Brand Upgrading
The Citychamp Dartong Yacht Club is a new venture established by the Citychamp Dartong Group in 2022. Prior to the branding design, the main building of the yacht club had already been completed. As a result, we invested more time in researching the design philosophy behind the main building. Elements such as the spatial structure of Fujian Tulou, the traditions and craftsmanship of ancient shipbuilding, and the openness and creativity of a fleet all possess a rich historical background, yet they continue to be integrated into modern design. We interpret these elements as "vitality," which constitutes the core essence of the brand spirit and encapsulates the experiential sensations that the brand offers to its audience.
Brand Comms Strategy
Visual Identity System
Concept
Signage
Art Direction