GEEGRADE 秭归橙
Zigui County, located in the western part of Hubei Province, boasts a unique climate and suitable soil conditions, making it particularly ideal for the growth of navel oranges. The Alibaba Group's assistance to farmers in this region includes the branding of Zigui navel oranges. We have aided in the design, naming, and product packaging for Zigui navel oranges, helping local farmers enhance the added value of their produce.
Brand Comms Strategy
Visual Identity System
Package Design
Concept
Signage
Art Direction