FANCINEMAS  全美影院

Located within the North American N1 Art Shopping Center, FANCINEMAS boasts cutting-edge features such as panoramic sound technology, Harkness metal screens, a VR theater, and a 270° three-screen setup. It stands as an international standard cinema under the umbrella of the RCL. We developed a comprehensive Visual Identity (VI) system for FANCINEMAS. In conjunction with the cinema's efficient multi-hall utilization plan, we devised a complete visual guidance strategy, enhancing the overall movie-watching experience.

Brand Comms Strategy
Visual Identity System
Concept
Signage
Art Direction