CITYCHAMP DARTONG YACHT CLUB
Inspired by the spatial structure of Fujian Tulou, the traditions and craftsmanship of ancient shipbuilding, and the openness and creativity embodied by a fleet, the building incorporates elements deeply rooted in history while seamlessly blending into modern design. We interpreted these elements as expressions of vitality—the core essence of the brand’s spirit and a reflection of the immersive experience it offers to its audience.
Brand Strategy
Packaging Design
Digital Design
Printed Materials