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Citychamp Dartong Yacht Club  冠城大通游艇会


 The Citychamp Dartong Yacht Club is a new venture launched by the Citychamp Dartong Group in 2022. At the time of our involvement, the yacht club’s main building had already been completed, which prompted us to invest more effort in studying the architectural philosophy behind it.

Inspired by the spatial structure of Fujian Tulou, the traditions and craftsmanship of ancient shipbuilding, and the openness and creativity embodied by a fleet, the building incorporates elements deeply rooted in history while seamlessly blending into modern design. We interpreted these elements as expressions of vitality—the core essence of the brand’s spirit and a reflection of the immersive experience it offers to its audience.


Brand Comms Strategy
Visual Identity System
Concept
Signage
Art Direction





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